Landscaping operators on GreenPal gain access to Frank's AI broker across 500+ US lenders, with curated options, negotiated terms, transparent comparisons, and 50% cash back on Frank's fee for every funded loan, exclusive to GreenPal members.
Frank, the AI broker for small business loans, today announced a partnership with GreenPal, America's largest marketplace for lawn care and landscaping services. Through the partnership, the thousands of independent landscaping operators who run their businesses on GreenPal gain direct access to Frank's matching, negotiation, and guidance platform, with an exclusive cash-back incentive on every funded loan.
Most small business operators today choose funding without ever seeing the full picture. Brokers push the one product that pays them best. Marketplaces sell the same file to dozens of lenders without curation. Banks won't tell you what other banks offer. Frank works differently: It reads the actual approval criteria of 500+ US lenders, surfaces the best-fit options for each business, negotiates the terms on the operator's behalf, and walks the operator through the trade-offs so they can choose what's genuinely right for them.
"GreenPal pros are exactly the kind of operators we built Frank for," said Will Chomley, co-founder & CEO of Frank. "Real businesses with real cash flow cycles and real growth ambitions. They deserve to see the full market, understand what each option actually costs, and have someone in their corner negotiating the terms. That's what Frank does, we work for the operator, not the lender."
"Our pros have been asking for better financing options for years," said Bryan Clayton, CEO and co-founder of GreenPal. "For too long, when one of our pros needed capital, the answer was whoever called them first — no visibility, no comparison, no one negotiating on their behalf. Some of those deals ended up doing real damage to the very businesses they were meant to help. Frank changes that. Our pros now see the full lending market, get someone on their side negotiating the deal, and pay nothing for the service. It materially changes their bottom line."
What GreenPal pros get
Through the partnership, GreenPal members get exclusive access to:
Real optionality: Frank's AI matching engine reads lending criteria across 500+ US banks, credit unions, SBA-preferred lenders, equipment financiers, and asset-backed lenders, so GreenPal pros see the full market rather than one broker's panel
Real visibility: Transparent comparisons of likely rate, term, and total cost across each surfaced lender, before any credit pull or commitment.
Real guidance: Frank's team explains the trade-offs between products and walks every operator through the decision, something they have never had until now.
Negotiated terms: Frank negotiates rate, fees, and covenants on the operator's behalf, then manages the application and underwriting process end-to-end
No credit check: until the operator is ready to apply
No fees to the borrower: Under any circumstances
50% cash back on Frank's fee: For every funded loan, exclusive to GreenPal pros, on a $100,000 loan, that equates to $500 cash back to the borrower
Funding across working capital, equipment financing, SBA 7(a) loans, lines of credit, and asset-backed lending
The partnership goes live today at talktofrank.ai/partners/greenpal.
About Frank
Frank is an AI broker for US small business loans, headquartered in New York City. Frank reads the lending criteria of 500+ US banks, credit unions, SBA-preferred lenders, and specialty lenders; surfaces the best-fit options for each business; negotiates terms on the borrower's behalf; and guides operators through the decision so they can choose the funding that actually fits their business. Frank is free to borrowers and is paid by the lender upon successful funding. Frank is a broker, not a lender; credit decisions are subject to lender approval. Frank is not affiliated with Talk to Frank, the UK drugs advice service. For more information visit talktofrank.ai.
About GreenPal
GreenPal is America's largest marketplace for lawn care and landscaping services, connecting homeowners with independent lawn care professionals across the United States. Through its platform, technology, and partner perks program, GreenPal supports the independent operators who power American Main Street. For more information visityourgreenpal.com.
About Greenpal
GreenPal is America's largest marketplace for lawn care and landscaping services, connecting homeowners with independent lawn care professionals across the United States. Through its platform, technology, and partner perks program, GreenPal supports the independent operators who power American Main Street. For more information visityourgreenpal.com.
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